At Brightcove I’ve combined creativity and strategy to make engaging and effective content
As a creative leader my mission has been cultivating a collaborative, results-oriented environment. By optimizing processes, removing operational roadblocks, and equipping my creatives with the right tools and training. This methodology enabled a lean team of four to scale production, delivering over 160 projects in one year while maintaining creative excellence.
Five years of pushing the boundaries of video and storytelling
Pioneered the shift to an in-house production strategy for original content
Oversaw the build-out of a new production studio Allowing the company to in-house previously contracted work, leading to over $2M in cost savings for the organization.
Architected the technical evolution of the company’s earnings calls
Transitioning from audio-only reports to multi-camera live-streamed productions, increasing analyst engagement and shareholder participation.
Launched a “Netflix for Business” streaming channel called PlayTV.
Driving content strategy and programming to help grow the experience to 2,400+ pieces of content, 22,000 subscribers, and 210,000 minutes of content watched annually.
Do you know where your videos are most effective?
The first step in building an effective video strategy is understanding what type of video to make and when.
Here’s a quick excerpt of me explaining the differences between different types of video content and how you might leverage them at different points in the buyer journey.
Recent Examples of Video Content My Team Created
Engagement - 2025 Brand Video
AI Metadata Optimizer - Product Video