During my time at SOLIDWORKS, my goal was to capture and share customer stories in an effort to bring a distinct consumer voice back to a highly technical brand.
Being the senior designer for the SOLIDWORKS brand team, my role required me understand and interpret the creative needs of the content managers and present visual solutions that are engaging and authentic to the product’s unique audience.
highlighted projects
Notable ACCOMPLISHMENTS
Spearheaded the creation of new visual content for the relaunch of the SOLIDWORKS website (www.solidworks.com). Produced and delivered over 320 individual pieces on an aggressive timeline, and then coordinated delivery with .
Produced a series of short-form customer advocacy videos in support of the SOLIDWORKS for Entrepreneurs Program, including pre-production storyboarding, location scouting, script creation, filming, editing, post-production, and distribution of the content via the corporate YouTube channel.
Led and managed all elements of internal video production for the Dassault North America campus by allocating resources and studio facilities for customer interviews, recruiting videos, and internal communications.
Oversaw the transition of customer video production in-house. Designed and implemented a system of best practices for resource allocation of studios and equipment in support of 1200 people. This resulted in significant cost savings for the organization.
Detail image of a Brand Diagram used in white-papers and infographics
Hero image created for the SOLIDWORKS World 2019 Event Branding
Hero banner for SOLIDWORKS SELL, a new e-commerce tool that launched in 2018